I have a more than passing interest in these stories. As I prepare to leap into the void and launch "Virtually Yours, Jonathan Newman", there are huge, confusing questions I'd love to have answered. How does a new and unknown author find his audience? If you spend hours each day Tweeting, Blogging, Facebooking(?), and trying anything else you can think of to publicize your newborn, when do you write Book II? Should I create a really good video trailer? When I look at the trailers out there, even the ones people say are really good, they mostly fall somewhere between dreadful and worse. But does it matter? Do people use video trailers when deciding what they want to read? How about cover art? Some people say that's critical because when you're looking at options on Amazon, that's the first thing you see. Sounds reasonable, but when I look at the best-selling book lists, most of the covers are not very appealing - at least not to me.
Conclusion: we are entering a brave new world of unknowns and answers to these questions will take time to emerge. So what’s a new author to do? Jump and start swimming!